About
About Us
Welcome to Harajuku Yume, where the vibrant spirit of Harajuku meets comfortable fashion. Founded by a passionate designer who spent her formative years in a Tokyo suburb, our brand draws inspiration from the eclectic trends and colorful styles that define this iconic district.
Our Story
Growing up in Japan, I was captivated by the unique blend of tradition and modernity that surrounded me. From a young age, I explored Takeshita street in Harajuku every weekend and sometimes after school. To me, it was a place where creativity knows no bounds and self-expression flourishes. The bold colors, daring silhouettes, and innovative accessories inspired me to embrace my individuality and celebrate the beauty of diverse fashion cultures.
While in high school, I dreamt of sharing the magic of Harajuku with the world. Thus, Harajuku Yume was born—a brand dedicated to creating eye-catching clothing that reflects the playful yet sophisticated essence of Japanese street style.
Our Vision
At Harajuku Yume, we believe that fashion should be a joyful expression of who you are. Our collections are designed for those who dare to stand out with vibrant prints that reflect their interests. Each piece tells a story, merging the boldness of Harajuku with contemporary aesthetics, allowing you to showcase your personal style.
Sustainability and Quality
We are committed to ethical practices and sustainability. Our organic materials are carefully sourced, ensuring that our clothing is not only stylish but also environmentally friendly. We prioritize quality craftsmanship, so every piece is made to last, empowering you to wear your individuality with pride. Every garment is sewn by industry experts in Bangladesh and printed in our high-tech factory in Riga, Lativa.
We take a slow fashion approach, only manufacturing what our customers want. This allows us to offer a wide selection of designs and not overproduce.
Join Us
Join us on this colorful journey as we revolutionize fashion to bridge the gap between comfort and cuteness. Explore our gaming and Harajuku inspired collections and embrace the vibrant energy of our brand. Together, let’s redefine what it means to be fashionable in a world that craves authenticity.
いらっしゃいませ❣️